Internet Business

Internet Business

The value of each click is determined by an auction process among Google AdWords advertisers bidding for the keywords that searchers might enter. Google then pays the publisher of the content a portion of what the advertiser pays for the click. Advertisers like this model, because they are not paying simply for the ad impressions displayed on the publishers' sites-they're paying for clicks, where site visitors click only on ads of interest. Publishers like this model because they get paid for each click, not just those that result in an actual purchase.So, there's now a model that makes it easy for people to start Internet businesses quickly and cheaply. This is appealing to people looking to earn some or all of their income on the Internet. As a content creator, Deitel is interested in this model. As part of our Internet Business Initiative we are launching a content network of Web sites and blogs on many topics. We are creating some of the content, and enlisting experts and "the community" to contribute more. Subscribe to our Deitel® Buzz Online newsletter for updates. Our content network will use XML-based electronic publishing technology and content management systems (CMSs). This will profoundly affect the way we create book content for our publisher, Prentice Hall. Many benefits will follow, enabling Prentice Hall and Deitel to publish Deitel book content, ancillaries, and electronic media faster and in a greater variety of media. Customization will also be a major benefit of this initiative. We're looking forward to publishing custom versions of our books on a school-by-school and even class-by-class basis, and eventually even individual-by-individual. We will publish in a wide range of media, including books, Web sites, blogs, RSS feeds, ATOM feeds, and others. We will be using content management systems (CMSs) to manage our content assets and feed them into various repurposing mechanisms.